Module 11: 🇪🇩 Thailand Ecosystem

MyShop, MyCustomer CRM, LINE Ads, Business Manager, and other Thailand-specific features.

⏱ 30 min read 📖 All levels

11.1 LINE MyShop — E-commerce on LINE OA

MyShop is LINE's built-in e-commerce platform that turns your OA into a fully functional online store. No coding required — configure it entirely in OA Manager.

🇪🇩 MyShop in Thailand

MyShop is a major e-commerce channel in Thailand. Thousands of Thai businesses use it. Transaction fee: 3% per transaction (0% for the first month for new stores). No monthly subscription — just the OA plan fee.

Key Features:

Feature	Description
Product Catalog	Add products with images, prices, descriptions, inventory
Chat Order	Customers order directly in chat, you confirm manually or auto
Checkout Links	Shareable payment links (PromptPay, credit card, LINE Pay)
Coupons & Promotions	Built-in discount and promo code system
Inventory Management	Track stock levels, low-stock alerts
Sales Dashboard	Revenue, orders, top products
Customer Profiles	Order history, total spend, notes
MyShop Page	Dedicated storefront within LINE

Setting Up MyShop:

Go to OA Manager → MyShop
Agree to the MyShop terms
Complete shop profile (name, description, logo, cover image)
Set up payment methods: PromptPay, credit card, LINE Pay, COD
Add products (name, price, image, stock, category)
Publish your store

MyShop URL format: https://shop.line.me/@youroa

11.2 MyCustomer CRM

MyCustomer is LINE's built-in CRM system. It's included with the Pro plan (or ฿369/month separately).

Key Features:

Member tiers — Create membership levels (Bronze, Silver, Gold, Platinum)
Auto point accumulation — Points based on purchase amount or actions
Targeted broadcast — Send messages to specific member tiers or behaviors
Customer profiles — View purchase history, total spend, points balance
Analytics — Member count, points issued, redemptions

When to use MyCustomer vs custom CRM:

Situation	Recommendation
Simple loyalty program (points + tiers)	MyCustomer (free with Pro)
Complex rules, external system integration	Custom CRM + Messaging API
Multi-OA / multi-brand loyalty	Custom CRM
Small business, no dev team	MyCustomer

You can call MyCustomer data via API? Not directly — MyCustomer is managed through the OA Manager GUI only. For programmatic access, build a custom CRM and use the Messaging API/audience upload.

11.3 LINE Ads

LINE Ads is Thailand's largest social ad platform, reaching 56M+ users. Ads appear in LINE's Home Tab, Chat List, VOOM, TODAY, Wallet Tab, and more.

Ad Placements:

Placement	Description
Home Tab	Banner on LINE's main screen
Chat List	Sponsored friends in chat list
LINE VOOM	In-feed video/image ads
LINE TODAY	Ad slots in news feed
Wallet Tab	Ads in LINE Pay / Wallet
OpenChat	Topic-based chat rooms
Album / Note	Sponsored content

Bidding Models:

Model	Meaning	Best for
CPC	Cost Per Click	Traffic / conversions
CPM	Cost Per 1,000 Impressions	Brand awareness
CPF	Cost Per Friend (OA follow)	Growing followers
CPA	Cost Per Action (app install)	App installs
CPV	Cost Per View (video)	Video campaigns
CPI	Cost Per Install	App installs

Targeting Options:

Demographics: Age, gender, income
Geography: Province, district, postal code, radius (1-50km)
Interests & behaviors: Shopping, travel, finance, etc.
OS / Device: iOS, Android, device model
Custom Audiences: Upload email, phone, IDFA/AAID, or LINE User IDs
OA friends: Target your existing followers for upsell
Video viewers: Retarget users who watched your video ads
Lookalike audiences: Find users similar to your best customers

Best practice: Start with CPF (Cost Per Friend) to grow your OA audience, then retarget those followers with CPC or CPA campaigns. This creates a funnel: Awareness → Follow → Engage → Convert.

11.4 Business Manager

LINE Business Manager lets you manage multiple OAs, share audiences across OAs, and manage permissions centrally.

Key uses:

Manage multiple OAs from one dashboard
Share audience groups between OAs (cross-promotion)
Role-based access for team members
Link OA with LINE Ads account
Link with LINE Shopping seller account

Access at: business.line.biz

11.5 LINE VOOM

LINE VOOM is LINE's social content feed (similar to TikTok/Instagram Reels within LINE). Your OA can:

Post content (images, videos, text) to your VOOM feed
Followers see your posts in their VOOM feed
Posts can direct users to your OA chat
Content can be shared by followers

Set up in OA Manager: LINE VOOM section. Post frequency recommendation: 1-2x per week.

11.6 LINE Shopping & LINE TODAY

LINE Shopping

Thailand's e-commerce marketplace. As a LINE OA owner, you can:

List products on LINE Shopping
Drive LINE Shopping traffic to your OA
Integrate with MyShop for seamless checkout

LINE TODAY

Content platform reaching 40M+ Thai users monthly. You can publish articles that appear in LINE TODAY's feed, directing readers to your OA. Great for content marketing and SEO.

11.7 Thai Payment Methods

When building e-commerce on LINE OA in Thailand, support these payment methods:

Method	Integration	Fee
PromptPay	MyShop built-in or custom via QR code	~1-2%
Credit/Debit Card	MyShop built-in or via gateway	2-3%
LINE Pay	MyShop built-in, LINE internal wallet	Varies
Bank Transfer	Manual via chat	Free (operational cost)
COD	MyShop built-in	Varies
TrueMoney Wallet	Via third-party gateway	~2%
Rabbit LINE Pay	MyShop built-in	Varies

For custom (non-MyShop) payment integration: use payment gateways like Omise, 2C2P, TrueMoney Payment Gateway, or KBank API.